Adelaide local and Finders Keepers regular Naomi Murrell is looking forward to introducing her label to a new audience at our inaugural Adelaide event. Read on to discover more about Naomi and her creative process.
Tell us a little about yourself and how you came to begin your label.
Hi there! I’m Naomi Murrell, designer of jewellery and clothing for fun lovers. The label originally launched as a creative outlet for my illustration work, but has since grown into a company run by myself and my partner in life and design, Dave Stace. Our studio now employs a small team of lovely folk; designing out of The Mill Studio on Angas St and showcasing our wares around the corner at our flagship store on Ebenezer Place, Adelaide. We also manage an online storefront and have built up 80+ stockists nationwide.
What would be one piece of advice you would give a first time seller at The Finders Keepers?
Plan ahead. It sounds obvious, but creativity is only one piece of the puzzle. Put your business hat on and think critically about your product and your audience. Work hard on the presentation of your stand. The more it speaks for your brand, the stronger your identity will be, meaning you’ll attract the right customers.
Introduce yourself to fellow stallholders. We’ve made great friends at market events. You’re often in the same point in your business so it’s great to share and gain insights.
Tell us something exciting that you have planned for Naomi Murrell this year.
We’re looking forward to the release of our Spring / Summer 2016 / 17 Collection later this year. I’m especially looking forward to the campaign shoot. This is always the my favourite part of the design process – we have a great team, there’s always a lot of laughs and it’s where everything we’ve been working on comes together – the story we’re telling is complete.
Name one resource that your label could not live without.
Creative people who share our value of quality and attention to detail. This goes from our sales and design team here in Adelaide, to the amazing silversmiths and tailors of Bali who turn our designs into beautiful objects for real life. Our amazing team is what keeps things going. That, and a cup of lemon ginger tea for long hours and late nights.
Tell us about your favourite product from your collection.
I’m quite smitten with our Daisy Flip Rings, which as the name suggests are daisy shaped delights that can be flipped from one colour palette to another, to suit your outfit or mood. We love bringing an element of fun or surprise to our pieces.