FK talks to Nathan and Clea, behind Melbourne fashion and jewellery brand, Limedrop who were also featured last December at our Sydney Markets.
Tell us about the Limedrop label and what we can expect to find.
We do both fashion and jewellery. Our clothing has a strong theme each season and plays with proportion, colour and mixture of classic and modern styling. Our jewellery is a little more whimsical and graphic, we take traditionally cute images and add that little bit of mischief. We usually use laser cutting techniques but stick with wood and laminated materials so there is an air of the familiar but a uniqueness that makes it special to each wearer.
When did you start and how has it evolved?
We started Limedrop in Queensland and shortly after moved to Melbourne to grow the label. Our first clothing collection was Clea’s graduating collection and the range has grown in size and strength each season. The jewellery range came about as the result of a mobile that we made for an exhibition held at one of our retailers, Milly Sleeping. We had a few pieces left and made them into necklaces which we popped in the jewellery cabinet on the opening night. There were originally 5 pieces and we’ve just finished our new collection which is 216 pieces.
What is your background and what lead you to having your own label?
Clea has a degree in Fashion from QUT and I have a degree in Marketing also from QUT. We decided to start a label together when we realised it was too much for Clea to take on herself.
What or who inspires you?
We take inspiration from all disciplines of design, internationally and locally. When ever we have a spare moment we take the chance to go over our favorite blogs and design sites. I guess we like aesthetically nice things and looking at what other people have made inspires us to create pieces that hopefully instil the same emotions.
How has the journey been so far of running and growing the label?
Without beating around the bush, it’s been a lot of hard work. But it’s all starting to pay off and the ride has been fun. We’re very proud of what we’ve achieved and are really excited to see what the next year holds for us.
What do you love most about living and designing in Melbourne?
The life style is pretty damn good. You’ve got to love (and hate) the weather and clothes you’re able to get away with. Our friends are great and the industry here in Melbourne is very friendly and helpful. We’re not knocking other cities, we just like the life we’ve got here in Melbourne!