FK chats with Bronwyn from her Melbourne based fashion label, Seam Stitch.
Can you tell us the story behind your label?
My label started really organically, as I was making clothes for myself and people kept asking me to make one for them too and it just grew from there. I have tried to create a line of clothing that combines easy to wear styles but makes them special by adding details in beautiful fabrics.
What is your background and when did you start up Seam Stitch?
I studied fashion design at RMIT and have always worked in fashion. I have a children’s wear label RETROBUB that I started 15 years ago. I found children’s wear a great outlet for my creative side. I started SEAM-STITCH in 2011.
Where do you source inspiration and fabrics for your range?
I am a fabric obsessive and I look at fabric on the internet the way some people watch television. Fabric constantly inspires me, I always think “what could I make with that?”. I love Japanese fabrics, liberty and vintage fabrics and always work in natural fibres such as wool, cotton, linen or silk. I like to experiment with shapes and styles and find new ways of using fabric. Style wise i find inspiration comes easily by just following what I myself want to wear.
What are your favourite places to go locally to get inspired?
Living in Northcote I am surrounded by great people watching and lovely shops along high street such as the local shop and I dream a highway. I am inspired by the urban art in graffiti and poster form and often get great ideas when walking the dog. I love a vintage treasure hunt and head to Camberwell Market or a country town op-shop whenever I can.
What do you love about working with clothing?
Beautiful clothing makes people feel good and adds an everyday joy to our lives, I love that. Clothing is always changing and evolving, there is always something new.
What exciting things can we look forward to from Seam Stitch?
I am hoping to move into a new, much larger studio, where hopefully I can do some retail from. I would love to be able to offer some kind of made to order service where people could choose fabrics and get things custom made to suit them. For now however I am working on my A/W range with lots of comfy long wool cardi’s and some new style tunics. I have also be working on a range taking traditional quilt templates and incorporating them into clothing, think “log cabin” and “dresden plate”.