DIGITAL ADVERTISING MEDIA KIT 2019

The Finders Keepers promotes and supports more than 1400 independent Australian designers and makers each year, across events held in Sydney, Brisbane and Melbourne. We’ve grown to become Australia's leading design market.

We reach more than 200,000 people at our markets each year, and across social channels and online this is amplified to millions around the world. The Finders Keepers website has become a leading resource for Australian art and design as we celebrate the diverse offerings of Australia’s creative community with updated content weekly.

Advertising with the Finders Keepers is an excellent opportunity to connect with our ever-growing audience. They’re an engaged and passionate bunch who are keen to connect with those who share their desire to drive commercial change through supporting local, creative, ethical and sustainable businesses. By choosing the Finders Keepers to showcase your brand, you’re also supporting us to continue a mission to nurture this vibrant and vital community.

We believe our advertisers are an extension of our brand, and we’re committed to working with brands whose values are closely aligned with ours.

"My ad on The Finders Keepers website was some of the best advertising money I’ve ever spent. The amount of visits I got to my online store was well in excess of other ad's I’ve tried. I feel having a constant presence on their blog helped build awareness of my label to a well-suited audience and in turn proved beneficial at the Finders Keepers market events."

Lauren Hassett, Creative Director, Oktoberdee & Middle Child

Website Stats

Our events are based on the seasons: Autumn/Winter (AW) and Spring/Summer (SS) and our website traffic flows according to this.

As such, we have broken down our website stats and rates into the two relevant timeframes, peak and off peak.

Off Peak Peak
1 January - 31 March 1 April - 31 December
  • More than half of our website visitors browse via mobile - a huge shift we recognise (60%), followed by desktop (32%) and then tablets (7%). As our website design is responsive, all of our homepage content is easily available across all browsers and devices, including our advertisements.
  • Our website visitors are generally 81% female, 18% male.
  • The majority of readers are aged between 25-34 years (41%), followed by 35-44 years (24%). 86% of our website visitors are based in Australia.

All data is from Google Analytics and all numbers are averages.

Monthly pageviews
(during peak periods) 256K
Monthly website sessions
(during peak periods) 100K
Pageviews per session 3+
Bounce rate 40%
We have an incredibly active community with over 25% of traffic returning multiple times within a two week period.

"We’ve advertised with Finders Keepers for more than 5 years, and are continuously impressed with the referral traffic and engagement. It’s a valuable way to reach creatively-minded people in Australia!"

Sara Mazzoni, Head of Marketing & Communications at Shillington

Social Media and Newsletters

We share on Finders Keepers channels daily. This engaged audience experiences significant growth during our event activations. Our social media strategy focuses on driving traffic to the Finders Keepers website, with at least 80% of the updates shared linking to our website content.

While we do not offer stand-alone paid or promoted social media posts, we offer our advertisers the opportunity to further reach our social media following as part of our new Finders Keepers Supporters Program advertising packages - read on to find out more and book today!

We send a monthly newsletter to our ever-growing shopper / visitor database as well as our stallholders past and present.

Stats as of December 2018

Instagram 188K+
Facebook 80K+
Pinterest 5.3K+
Twitter 15K+
Newsletter Subscribers 40K+
Newsletter Open Rate (above industry average) 30%

Advertising options and rates

FK FAMILY DISCOUNT - stallholder special

Are you a past or current FK stallholder? We’d love to offer you 10% off ALL advertising options, all year round!

Display Timing Rates Details
Medium Rectangle (MREC) Peak:
Off peak:
$30 per day
$15 per day
Appears on every page of the website.
Minimum 30-day booking.
Blog leaderboard banner
Peak:
Off peak:
$20 per day
$10 per day
Appears at the top of each blog post. Minimum 30-day booking.
Blog sideboard Peak:
Off peak:
$15
$10
Appears down the right side of each blog post, below MRECs. Minimum 30-day booking.
Shopper newsletter - banner advertisement Peak:
Off peak:
$1300 ea
$900 ea
Max 3 banners per newsletter.
Shopper newsletter - editorial offer Peak:
Off peak:
$2000 ea
$1000 ea
Exclusive offer or discount for the FK audience incl. 80 words, image and call to action.
Stallholder newsletter - banner advertisement Peak:
Off peak:
$1000
$715
Max 3 banners per newsletter.
Stallholder newsletter - editorial offer All year: $2000 Exclusive offer or discount for FK stallholders incl. 80 words, image and call to action.

Display Specs

Are you a not-for-profit or social enterprise?

We’re passionate about supporting our fellow profit-for-purpose and NFP organisations. You are eligible for a 10% discount on ALL advertising options, year-round.

Display Specs
Medium Rectangle (MREC) To be supplied at 300px wide x 250px high as a JPG or animated GIF file (GIF max 4 slides at 3 sec per rotation). Max file size 100kb
Blog leaderboard banner
To be supplied at 1456px wide x 180px high
Max file size 50kb
Blog sideboard To be supplied at 300px wide x 600 high
Max file size 50kb
Shopper newsletter - banner advertisement To be supplied at 728px wide x 90px high
Max file size 50kb
Shopper newsletter - editorial offer Image: 800px wide x 400px high
Copy: 80 words and strong call-to-action Include URL
Final copy editing at Finders Keepers’ discretion.
Stallholder newsletter - banner advertisement To be supplied at 728px wide x 90px high
Max file size 50kb
Stallholder newsletter - editorial offer Image: 800px wide x 400px high
Copy: 80 words and strong call-to-action Include URL
Final copy editing at Finders Keepers’ discretion.

Package up and save!

As part of the Finders Keepers Supporters Program, we have three new marketing and advertising packages, designed to give you the greatest bang for your advertising buck.

Limited spots! Packages available from February 2018 - June 2018

Package 1

Stallholder engagement bundle

  • One unique editorial offer in Seller e-newsletter
  • One advertising banner in Seller e-newsletter
  • Your logo on the Finders Keepers Supporters webpage for 3 months
  • Your logo in the Supporters section of our Seller e-newsletter for 3 months.

Package 2

Website and Instagram bundle

  • One advertising banner in General e-newsletter
  • Medium rectangle advertisement on the Finders Keepers website for 2 months
  • Your logo on the Finders Keepers Supporters webpage for 3 months
  • Your logo in the Supporters section of our Seller e-newsletter for 3 months
  • PLUS! A shout-out on Instagram Stories, including image and handle link

Package 3

Sponsored blog content

  • A “how-to” educational blog post OR sponsored blog content
  • Promotion via a Facebook post, Instagram post and mention on Instagram Stories
  • Editorial promotion via Seller or General e-newsletter
  • Your logo on the Finders Keepers Supporters webpage for 3 months
  • Your logo in the Supporters section of our Seller or General e-newsletter for 3 months

Find one that suits you? Click on the package to read more and get in touch today. Let's make it happen!

Payment Terms

An invoice will be issued at the time of booking. For new advertisers, invoices must be paid in full up front before your ad will go live. For existing and ongoing advertisers payments are required within 14 days of invoice issue date.

You will be emailed two (2) weeks before your ad is due to expire if the opportunity to renew is available. Renewals will be subject to availability. Please note all advertisers and display graphics are subject to approval by the Finders Keepers.

Payments can be made by Direct Deposit only.



Ready to book?

Send us your preferred advertising option and we will be in touch to confirm availability and get the ball rolling!

SECURE YOUR AD SPOT WITH FK TODAY!

Have any questions? Feel free to contact our Partnerships Executive Ashleigh Stallard.

Advertise on our blog!