Business Savvy Tips – Ed 2 Ecommerce tips with New Beach Co

Together we are stronger!

At the core of Finders Keepers is community. How can we work together? How can we do things differently? TOGETHER. It is our collaborative approach that leads us all to success. We have co-produced a series of short videos as a resource for you to – find, seek, love and keep in your own personal toolkit. These talented humans will share their business knowledge, tips and advice, to support you in putting your best foot forward in the Ecommerce world! Missed Edition 1? Follow this link to catch up with Dear Charlie Marketing Tips!


As part of our #togetherwearestronger campaign, our second edition in the Business Savvy Tips series is with New Beach Co. New Beach Co will unveil to Finders Keepers some of their secrets to understanding digital marketing and SEO. Thank you, we love you too.

The team at New Beach are a results-focused, vertically integrated creative marketing agency based in Byron Bay. From strategic digital and social solutions, to bespoke tech builds, websites, VR, video and photo production, offer all media and marketing services. They are SEO and Digital Marketing experts and have taken some time to share with us (feeling pretty special right now) the best bits and tips so you can tackle all of this for your growing business! The core team at New Beach Co have come from working in some of Australia’s biggest media and creative agencies and they have prepared some damn fine video tutorials and easy cheat sheets for you on SEO, Web Analytics, Conversions and SEM! They have put together an introductory crash course explaining the how to do and what is, explaining the really important digital ecosystem just for The Finders Keepers.

Get Digital Savvy with New Beach

We don’t know about you, but when someone says SEO and SEM, Optimization and Conversions, there’s often this awkward silence or slight twitch at the complexities of tackling this ecommerce stuff for your small business. We totally get it and wanted to make it seem a little more realistic and doable. We want to help you make sales and be seen out there in the jungle.

Video 1 – Web Analytics

What is Web Analytics? Web Analytics is the collection, reporting and analysis of website data. If you don’t already use Google Analytics – now is the best time to install it and learn more about your visitors and referrals!

Watch the video below and download the one page cheat sheet here.

Video 2 – Conversion Tracking

What is Conversion Tracking? Conversion Tracking is when a website monitors the actions that consumers take toward the completion of a business goal. For example: subscribing to your newsletter or completing a purchase.

Watch the video below and download the one page cheat sheet here.

Video 3 – SEO

SEO (Search Engine Optimisation) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine (Google!)

Watch the video below and download the one page cheat sheet here.

Video 4 – SEM and Social Media Advertising

An introduction to SEM (Search Engine Marketing) with a focus on Google Ads and Facebook Ads. What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Watch the video below and download the one page cheat sheet here.

Are you Digital Ready?
New Beach Co are here to help!

COVID-19 has directly affected every business in some way, and because of how important digital has become, New Beach Co has developed their own bespoke assessment to help businesses understand where you’re at.

For all of you – our lucky Finders Keepers community, New Beach Co are offering this value-add assessment for FREE! Want in? All you have to do is take 10 mins to fill out the survey online and you’ll get an email document within a few business days on how ready your business is for digital. Um yes please!

Take the survey and find out what you need to do in order to excel! 

Survey link:

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