We have a vision for a fashion industry that holds planet, people and passion at its core. We’re creating a cleaner fashion industry, we’re protecting the people working in it and using our passion for design to create beautiful women's clothing that has a strong identity and story behind them. Our journey with Pure Pod began in 2007 when ethical fashion was still in its infancy. With each capsule collection we’ve grown our knowledge and our client base of women who care about what they wear, how it is made and who is making it. Share our 10 year journey to bring an ethical choice to your wardrobe.