A bespoke label for the little people in our lives. It’s my wish to create clothing that inspires our children to play, to dream and to be wild. Pieces that are practical, comfortable & durable (for those of us taking care of them). Pieces that swish and flutter and wrap up our little ones for the adventures of the day ahead.
When I became a mother I desperately wanted to share my passion and imagination with my daughters. I made them ruffled rompers and dancing dresses... and so over the weeks, months and years, Pure Cute was built. I like to think of Pure Cute as our own little collaboration. Nothing I make ever survives the rounds of the design process if my two tiny daughters don’t adore it. And I know the garments lucky enough to last through their reckless adventures are as childproof as mere threads can bear. They are my studio assistants, my muses, and my main challenge to meeting deadlines!
Hand crafted with love, Pure Cute creates pieces for our precious little people to wear as they live modern fairytales.
Life is a fairytale. So is the dress code.