Nerida Hansen has created a label around her own life, designing wearable clothing for women chasing young kids, or living a casual lifestyle where simplicity is valued. Her inspiration comes from owning her own boutique, where she became a sounding board for many other women wanting realistic peices at realistic prices.
Nerida is now focusing purely on her wholesale clothing line. She aims to keep the business simple, calling in to her loyal stockists as frequently as possible to delight in the effort and creativity that goes into the beautiful strip boutiques around Melbourne and regional Victoria. Her customers are now her sounding board, sharing their design ideas to keep Nerida in tune with what women want.
With all products made in Melbourne, Nerida turns over very small, but frequent ranges, and she is delighted to be sharing her Autumn 2011 range with the Finders Keepers audience.
