Rachel Kennedy Designs is the dream of Rachel and Jarrod Kennedy, a married couple who reside on Sydney’s Northern Beaches with their two children. Today we chat with Rachel and Jarrod about their business and what it is like working with family!
Tell us a bit about Rachel Kennedy Designs and what products we can expect to discover?
Rachel Kennedy Designs is the work of Rachel, a wife, mother of two little girls and a graphic designer. Within the collections you will find playful, colourful and environmentally friendly wall art prints, greeting cards, tags and wrap.
Who are the team behind Rachel Kennedy Designs and what are their roles?
Our team is made up of three key people. Rachel is the creative director and handles everything design related, Jarrod runs the business side of things and Bec is our customer care/sales/warehouse guru.
What inspires your work and what keeps you motivated creatively?
Mostly things that happen in everyday life, we love creating pieces that are meaningful and speak to people in a positive way.
What is your workspace like and what is your creative process?
Having small kids I work a lot from home, on the computer while they are occupied and taking over the kitchen table when they have gone to bed. We also have an office/warehouse space which I use as well. Once I have a general direction and have chosen paper stock I create a base, from either painting or graphically. Then I make it digital and do all the editing, overlaying, adding on the computer.
What challenges have you faced starting your own label, and what are some things you love about it?
There have been many challenges starting Rachel Kennedy Designs and it has been a steep learning curve at times. Everything that’s involved in running a small business we’ve had to learn on the fly but we have really fallen in love with the industry and the people we have met along the way.
What new plans do you have for Rachel Kennedy Designs this year?
We are looking forward to exploring a few new mediums for our designs as well as looking into the potential of offering a full custom design and photography service but will have to wait and see.