FK chats to Amy of Adelaide based eco inspired clothing label Vege Threads, debuting at the upcoming Melbourne Markets!
Tell us about your label Vege Threads and what the concept is behind it?
Vege threads is an eco basics label that combines minimalist designs with sustainable and ethical principles . The concept behind the brand was to create sustainable alternatives for those that are environmentally conscious but also to make eco clothing more accessible to commercial fashion industry.
Who are the team behind Vege Threads and what are their roles?
Currently Vege Threads is run solely by myself, Amy, the founder of the label. The label is run out of my studio in Adelaide, working directly with my customers and coordinating all areas of the brands design and management. I have worked collectively with other local creatives to get the brand off the ground. This has included branding, web design, photography and film.
What inspires your work? and what keeps you motivated creatively?
Working from a creative hub in Adelaide keeps me motivated creatively on a daily basis. My inspiration to work has come from overseas travel and experiences in the textile industry. I wanted to create a label that could help create change. This included buying certified organic fabrics and focusing on natural local dyes. Also working directly with the dyers and producers on the ground is really important to the ethical aspect of the label. Having linked a percentage of my profits to a Balinese foundation, keeps my drive to make a difference while building the brand.
What is your creative workspace like, and what inspires you about your surroundings?
In Australia I try to surround myself with other creatives and work on collaborations as much as possible. Also keeping amongst other like-minded eco driven individuals helps remind you why you’re trying to make a difference! I think if you can support yourself as much as possible with other people who are out doing their own thing, you can support and motivate each other to keep moving forward. It can be daunting starting your own business, so if you’re all in it together, the hard times don’t seem so bad.
What do you love about working with clothing? And what are some of the challenges?
The most challenging aspect on vege threads in constantly trying to re-assess the sustainability of the business. We aim to become a transparent label, so we are working towards ways of minimising our carbon footprint and choosing fibers that are less damaging to the environment. This had lead to a discovery on many new techniques and blends that inspire me to stay in the clothing industry. A lot of sustainable fabrics are not in the commercial market and Vege Threads hopes to introduce these into our upcoming ranges.
What can we expect to see from Vege Threads at the upcoming Melbourne Markets?
Naturally dyed, organic basics for both men and women. We have recently launched online but this will be our first showcase at a Melbourne market.