FK talks to Brisbane designer Haidee from the label Miss Haidee. Her designs will be sold at the upcoming Brisbane markets.
Tell us how Miss Haidee came to be.
I have always been creative, making and selling things from an early age. I used to get in trouble for making fimo brooches at school. The teachers would make me stay after class not to tell me off , no they wanted to buy the badges.
If I stop creating I am not myself, its part of me, it is what makes me me! I have made and sold things since I was eight, my mother was always making things and I would join her making matching outfits for my dolls. Not much has changed, now I am the mother and my daughter wants to make what I am making.
What led you to childrens clothing design?
I still do adults clothing, I just made a friend a really cool tie for his birthday, he loved it. I make adults dresses and racewear , swimwear, summer dresses and jumpsuits. Mainly I concentrate on children’s wear, because it’s a lot more fun. I do have two divine creations (children) to dress so they are all the inspiration you need.
Where do you look for inspiration when designing ?
I love anything retro and vintage. I love the 20’s, 40’s, 60, and 70’s and lucky for me I have a wonderful selection of fabrics from all of these periods. Most of my ideas come at night. I really like the next idea to be better than the last. This does not stand well with consistency in a product but it keeps me well and truly happy. It is a great feeling to see an idea fruitate into a garment that over satisfies the initial idea.
Do you think designing for children differs greatly to designing for adults?
Children have better imaginations, they don’t see it as clothing but something more magical. They love my vintage dresses that have 20 odd different fabrics and patterns and textures in them, its like a big bag of all your favourite sweets in one bag (dress). The boys love my new capes that are attached to a t-shirt that can be worn for hours of super hero fun.
Where would you like to see Miss Haidee designs sold in the future?
I would like to see some of the indie design boutiques stocking children’s wear as well as adults. It’s getting to a stage that the kids clothing is just miniature adult designs and the kids are so much cooler these days.
I would like to branch out to a few overseas cool shops. I recently had a private viewing by request from Ben Harper and Laura Dern. They brought everything from men’s, women’s and for their kids, even my samples. I had to go back to my studio from their hotel to get more. Moments like that reassure you that your on the right track.
What has been the most challenging aspect of starting a business?
Staying Australian made is for sure the hardest. Finding people to sew for me as its vintage fabric and not mass produced, and stocking shops as it’s all so unique and people always want the one in the picture!!!!